About Us

LDN By ENDZ is an independently run, UK-based clothing company, that specialises in luxe streetwear and urban fashion. The brand was founded in 2004 by Matt Rogers, who wanted to create a clothing line that reflected a love for London.

The LDN logo is a simple, yet elegant emblem that represents the city of London, England. The logo features the letters “LDN” and was first designed in 2003 by Matt Rogers. The idea behind the logo was to create a simple and memorable emblem that could be used to represent London, much like the “NY” logo represents New York.

Since its creation, the LDN logo has become a popular symbol of London. The logo has also been adapted by various organisations and businesses in the city.

In addition to its aesthetic appeal, the LDN logo is also notable for its use of negative space, with the intertwinned lettering creating a sense of balance and harmony within the design. Overall, the LDN logo is a striking and effective representation of one of the world’s most vibrant and dynamic cities.

LDN By ENDZ has quickly become a popular brand in the UK and internationally, known for our high-quality materials and unique designs. The brand’s collections feature a range of items, including t-shirts, hoodies, sweatshirts, jackets, and accessories. Through a range of exclusive collaborations with artists, designers, and other creatives, this adds an extra level of depth and variety to the brands offerings.

LDN By ENDZ is committed to sustainability and ethical practices, using high-quality materials and partner with suppliers who share a commitment to sustainable production methods.

Overall, LDN By ENDZ is a dynamic and innovative company that is making a name for itself in the fashion world. Our unique designs are sure to appeal to anyone looking for high-quality, stylish streetwear and in particular for anyone making a bold statement about the wearer’s love for the city of London.

Whether on a baseball cap, hoodie or t-shirt, LDN is a stylish and practical logo that is perfect for showing off your love for one of the world’s most iconic cities.

The LDN logo is a registered trademark in the UK, USA and has worldwide intellectual property rights.