Created to represent London.
LDN By ENDZ is an independent streetwear brand founded in 2004 by Matt Rogers, inspired by the vibrant energy and diverse culture of London.
With a focus on contemporary, bold designs, the brand blends street culture with a love for the city, creating standout pieces that embody the hustle and edge of London life. From oversized fits to classic hoodies, the brand combines high-quality materials with sharp, modern logo-centric styles in monochrome palettes.
At its heart is the *LDN logo*, a simple yet powerful typographic symbol that captures the essence of London’s spirit—its unity, diversity, and creativity. Recognised globally in fashion, music, and pop culture, the logo has become synonymous with the brand and the city itself.
LDN By ENDZ is more than just a clothing line; it’s a representation of London’s energy and culture. The brand embraces values of honesty, humility, respect, and unity in diversity, making it a symbol of pride for those who love London and want to make a statement.
The LDN logo is a registered trademark in the UK, USA and has worldwide intellectual property rights.
