Created to represent London.
LDN ‘By ENDZ’ is an independently run, UK based clothing company, that specialises in loungewear and headwear.
The brand was launched in 2004 by its founder Matt Rogers, whose vision was to create a clothing line that reflected a love for London.
At the heart of the brand is the LDN emblem, which Matt designed to represent the city of London, England, creating a sense of unity through fashion.
The core values which underpin LDN ‘By ENDZ’ are:
‘Be Honest, Trustworthy and Genuine’
‘Be Humble with Integrity’
‘Be Respectful and Caring’
‘Be Unified in Diversity’ and ‘Be Willing’
The brand is for anyone looking to make a statement and express their love for the city of London.
The LDN logo is a registered trademark in the UK, USA and has worldwide intellectual property rights.
